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Synapse Group
Synapse Group, Inc. is a multichannel marketing company. Synapse is also the largest consumer magazine distributor in the United States,〔(【引用サイトリンク】title=Corporate Website )〕 with access to over 700 magazine titles from all the major publishers (including Hearst Corporation, Condé Nast Publications, Meredith Corporation, and Time Inc.). Synapse helps these magazines attract (and retain) subscribers by working through a number of non-traditional marketing channels, including credit card issuers, catalog companies, and airline frequent-flyer programs.〔(【引用サイトリンク】title=Synapse Group, Inc. )〕〔(【引用サイトリンク】title=Synapse Group, Inc. )〕
==History==
Synapse Group began in 1991 as NewSub Magazine Service LLC. Founded by Jay S. Walker (who developed Priceline.com) and Michael Loeb, the company began by marketing fixed-term magazine subscriptions through credit card companies. Over the years, NewSub expanded its marketing channels to include retailers, airlines, catalogers, and dot-com companies. In the year 2000, the company changed its name to Synapse Group, Inc.〔
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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